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Bpcl case study

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Case Study Of Corporate Social Responsibility Initiatives Of BPCL

Bpcl case study
Bpcl case study
Bpcl case study
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A Complete Case Study on Marketing Strategy of BPCL | IIDE

The case talks about the evolution of the oil industry, its structure, its changing regulatory environment, the resulting competitive scenario and its implication for BPCL. With the partial liberalisation of the industry and the entry of private players, state-owned downstream marketers were forced to focus on marketing in order to protect their customer base. Pedagogical Objectives: To discuss the strengths of BPCL as an oil marketer over the years, and the initiatives taken by the company in the wake of changes in the business environment To discuss the challenges faced by BPCL To discuss BPCL's foray into the upstream sector of exploration and production consequent to the deregulation, and the crude supply scenario To discuss the following points: 1 the growth motives of companies in a regulated and a deregulated environment; oil industry economics and the pros and cons of vertical integration in an industry such as oil and gas; 3 analyse the changes in the oil industry structure due to deregulation and how it affects new and established companies; 4 SWOT strengths, weaknesses, opportunities and threats analysis of BPCL; and 5 analyse the rationale behind BPCL's foray into the exploration and production sector. All rights reserved. Useful Links How to buy case studies? Pricing Information. Home » Case Studies » ».
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ERP Implementation at BPCL

Bharat Petroleum Corporation Limited is a government-owned oil and gas company headquartered in Mumbai, Maharashtra. The company is also engaged in managing fleet operations including freight exchanges vehicle maintenance, driver management, operations management, finance, and insurance management of various products and driver services management. Website: www. Brand: Bharat Petroleum Corporation Limited.
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It is written by Noel Machado, G. Krishnakumar, Sanjeev Pillai, P. The company has historically been in the business of refining and marketing petroleum products. For about 25 years, BPCL operated in a protected environment where it was assured 12 per cent post-tax returns by the Indian government.
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